Toby Manmano's Blog

 In the realm of modern marketing, strategies have increasingly turned to social media for outreach and trend-setting capabilities. Recently, I encountered a particularly interesting campaign that diverged from typical advertising norms. It centered around an Instagram account called "thebestmarketingstrategyever," managed by an intern named Nicole. Her task was to amass 500,000 followers within 60 days or get fired by her boss Mike, with the promise of promotion upon success. The marketing campaign concentrated on non-traditional content similar to TikTok, but instead used Instagram's "Reels" feature. It showcased Nicole participating in unexpected marketing activities, such as smashing cans of mocktails from a rebranded company called Smashd (formerly Mixoloshe). This unusual approach, orchestrated by CEO Mike, surprisingly led to great success.

Hi, my name is Tobias Manmano, but I prefer to go by Toby. I'm from Honolulu, Hawaii, currently studying at Oregon State University. I'm majoring in finance and accounting, with a minor in economics. Numbers have always been my forte, and this passion has driven me to pursue both finance and accounting. I'm eager to explore these fields' various career paths and find the one that best suits my skills and interests. I've enrolled in this course primarily because it's required for my major, but I also see marketing as a powerful tool when done right. Every business needs marketing to operate and grow. It offers endless opportunities for exposure and promotion. We all market ourselves in different ways. Understanding marketing will be invaluable for my future career. By mastering these skills in this class, I aim to enhance my ability to effectively promote ideas, products, and myself, making it a crucial asset in my professional journey. Other things about me are