Toby Manmano's Blog

The brand I chose for this assignment is Nike , a global shoe brand that initially focused on producing track shoes in the early 1970s. Over time, the brand expanded to include other sports as well. Nike's sales soared when they began selling basketball shoes and signed one of the greatest basketball players, Michael Jordan. This proved to be a pivotal decision. The iconic ad promoting Jordan's new shoes made people believe that they could "fly" if they wore Jordans. As a kid, this was my main reason for wanting to buy the new shoes. The bouncy insoles and innovative air pockets in Nike shoes made me believe that they could help me "fly." Nike's value proposition is to offer high-performance, stylish, and innovative shoes for athletes and fitness enthusiasts across all sports. As Nike expanded, they stayed ahead in the shoe market by selling fashionable apparel alongside their shoes, such as jackets, sunglasses, and other sports gear. They also regul

 In the realm of modern marketing, strategies have increasingly turned to social media for outreach and trend-setting capabilities. Recently, I encountered a particularly interesting campaign that diverged from typical advertising norms. It centered around an Instagram account called "thebestmarketingstrategyever," managed by an intern named Nicole. Her task was to amass 500,000 followers within 60 days or get fired by her boss Mike, with the promise of promotion upon success. The marketing campaign concentrated on non-traditional content similar to TikTok, but instead used Instagram's "Reels" feature. It showcased Nicole participating in unexpected marketing activities, such as smashing cans of mocktails from a rebranded company called Smashd (formerly Mixoloshe). This unusual approach, orchestrated by CEO Mike, surprisingly led to great success.